Julian Alaphilippe is bringing his cycling career to a close. This also marks the end of ALAFPOLAK, his own brand, and of our partnership. For six years, we worked together to build that brand—from design and production to the online store and logistics. It’s time to look back, with a smile and a lump in our throats. It all began […]

Recently, we turned to Werkhuizen MIN to have a large quantity of socks packaged—a task that was carried out with the same care, precision, and dedication as everything else that happens in our workshop. It is that combination of craftsmanship and humanity that makes this partnership so valuable to us. More than just production “Werkhuizen MIN is a story […]

5 years ago, while cycling for Kom Op Tegen Kanker, I was passed by 2 fast men. After going completely into the red, I was able to latch on to them and after a few kilometers a conversation ensued. That's how I got to know Toon. Immediately he was enthusiastic when I told him that I was in fact not a cyclist at all, [...]