Our contact with Wout Van Aert goes back to 2017, when we first came into contact with him through Sniper Cycling. Wout and his partner Sarah knocked on our door asking us to revitalize and strengthen their clothing brand.
In 2018, together we launched the updated Panache collection - a brand that exudes boldness, strength and style, and is deliberately separate from Wout's personal name. The goal was to create a stand-alone label that would appeal both inside and outside the cycling world.
In addition to the creative design, we also took on the entire logistics: from production to distribution. It became an intense but inspiring collaboration that we look back on with great pride.
