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trees planted

The Lion of Flanders


Ordering this product will

Rescue 2 plastic bottles

Plant 1 tree

The Lion of Flanders, also known as Johan Museeuw, crosses the line in one of his most fantastic victories. One of the most iconic images from the past 30 years of Paris-Roubaix. After crushing his knee on the cobblestones of the Woods of Wallers the previous year, he crushes the opposition that year. In collaboration with de Leeuw himself, we have immortalized this moment in a t-shirt design. It fits perfectly into our series of our heroes. Incidentally, the vintage white shirt is made of 50% ecological cotton and 50% recycled ecological cotton, from the residues that remain after cutting the patterns. No waste, only gains. Long live Paris-Roubaix, long live De Leeuw!


  • 100% organic and ecological cotton
  • 180 gr/m² which makes for a not too heavy but still high quality fabric.
  • This shirt is a medium fit.
  • Fair Wear and GOTS certified.
  • Printed and designed in Belgium

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