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ArtNouvélo looks at cycling from an artistic perspective. We do this by combining memorable moments in cycling with the work of some masters of the art world. Sometimes it is surprisingly funny, sometimes somewhat shocking, but in any case they give a new dimension to both worlds. Sometimes unexpectedly, this also gives a certain logic to the work again. As if it has always been this way: "cycling is art and art is cycling."

Keeping this simple phrase in mind brings us to the creative journey ArtNouvélo started in 2020. Art and cycling together are a powerful combination. ArtNouvélo uses its voice with a cry for more road safety, but also for protecting the rich history of the race as cultural heritage. Strong images, but also text and explanation. The bicycle and culture: ArtNouvélo was born (

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